Only 13 revenue-sharing U.S. studio titles have been released in the country so far in 2021, down from the 22 titles that were released by the end of July in 2019.
Further darkening the overall earnings outlook, Disney, consistently the most successful U.S. studio in China, must contend with murky political challenges surrounding its remaining two Marvel superhero tentpoles for 2021 — the franchise that has consistently been the company’s most bankable product in the China by far .
“It’s become very easy to offend nationalist sentiments in China in general,” says Stan Rosen, a professor at USC who specializes in the Chinese film industry, “but whenever Hollywood makes a film involving Chinese culture, it really becomes a mine field.” ] yet, but the Chinese audience already feels that Hollywood is telling them, ‘We know how to make a superhero movie about Chinese culture better than you do’ — and so the knives are out.
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