Filmmakers Glenn Ficarra and John Requa are among Strada's investors.
The plan is to launch a cloud platform with an a la carte subscription “marketplace” of tools for editors, assistants and others who work in production and postproduction, to automate tasks such as transcoding, transcribing, syncing sound, subtitling and dubbing. “So that editors, music supervisors, VFX supervisors can just go right to work … All those tasks today which are traditionally done as a utility- — assistants do them, or even sub-assistants — are going to eventually become automated.
Asked about the impact on other jobs, such as those of assistants, Michael Cioni responds, “Our procure on this is to focus on the creative components of jobs. We want to make sure the creative people are exclusively focused on that and not be bogged down or delayed by non-creative barriers. … We don’t really look at this as a job removal, it takes the existing workforce and get them to be more productive.
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