Oh how I've missed you my love. hoodbyair.
"H13A, symbolic of Shayne Oliver's past as a designer and the 13-year history of HBA, will manifest as a human character ina new film," says a release."Weaving together Oliver's past works as the DNA for the new Hood by Air collection,draws inspiration from the classic"Cookie" and"Spiral" logos HB is known for while also introducing a new"Matrix" logo. The collection will be delivered in two drops, the second of which is slated for September.
Earlier this summer, the brand announced that Hood by Air's relaunch will comprise of four distinct channels: HBA will be a direct to consumer platform, MUSEUM will be the home to archives from the brand's first incarnation, HOOD BY AIR will set the theme each year with an event or activation and ANONYMOUS CLUB will act as an independent platform supporting the cultivation of emerging talents.
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