House Democrats’ campaign chief had a clear message on a caucus-wide call today: Have a vote-by-mail game plan for November. “Each one of us will need to have a vote-by-mail strategy for November,” Cheri Bustos said, according to a source on the call
House Democrats’ campaign chief had a clear message on a caucuswide call Tuesday: Have a vote-by-mail game plan for November.
The DCCC had begun testing its vote-by-mail messaging in May to help drum up turnout as it prepared for what would be the first competitive election amid the pandemic — a disappointing loss in the suburban Los Angeles swing seat held by Democratic Rep. Katie Hill before she resigned. According to a source on the call, the Democrats’ experiment found that specific messages could boost turnout by as much as 1 percent — a sizable margin in a close race. But it also found that more research was needed to know precisely which messages work best, and it offered little explanation for the GOP’s dominance in the California special election.
The DCCC has spent weeks helping campaigns adapt to the pandemic, including hiring “mobilization” directors in nearly three dozen districts and a “virtual action center” where volunteers can organize virtual campaign events.
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