A look at how a simple tif sparked a creative movement that changed history, giving us several iconic styles and brands. - innovationandcreativity creativity
For example, Centre Pompidou in Paris is a building designed to be transparent, and is inspired by the Accutron “inside out” design. This strong and attractive design of the Accutron Spaceview inspired many designers to try something different. Tinker Hatfield was no exception, as he used this inside out concept to create the Nike Air Max 1. Now considered to be one of the world’s most iconic shoes, The Air Max shoe is a prime example of a product that came to be because of Accutron technology.
The visible air bubble in the sole of the Nike Air Max 1 shoe was directly inspired by Paris’ Centre Pompidou building. Now, the Air Max is a functional and fashionable shoe that is the center of many campaigns and collaborations. Brands like Atmos and Patta collaborated with Nike, with Atmos snagging the first ever Nike Air Max 1 collaboration.
Famous rapper and icon Travis Scott also released a collaboration with Nike, releasing his version of the Nike Air Force 1 Low in 2022. All inspired by the Accutron wrist watch design, it is clear to see how many timeless designs and technologies remain relevant in today’s modern market from a
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