The Día de Muertos parade is a sumptuous, extravagant delight. It might surprise some to hear that the parade stemmed from a single scene in a James Bond movie in 2015.
On a beautiful street in Mexico City celebratory music plays, people line the sidewalks and giant, ornately adorned paper mache skeletons march toward the historic Zócalo. The crowd wears flowers in their hair and masks on their faces while children peruse the vendors’ sweets and toys. This is Día de Muertos, a colorful, hallowed tradition where the ancestors are honored and welcomed back home. This specific parade, however, is a Hollywood invention.
It was President Lázaro Cárdenas del Río who, in the 1930s, saw in the holiday a branding opportunity for a newly independent Mexico to lean into a romanticized idea of its Indigenous past to separate itself from Europe and Catholicism. Such practices fall roughly in line with the racialized myth-making, both popular and widely criticized, that holds that the Mexican people are a new sort of people, born of Spanish and Indigenous blood to create a new raza.
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