The Salesforce CEO wanted to buy Twitter until an 'omen' literally knocked him off his feet and the deal ended.
In his new book,"Trailblazer," Salesforce CEO Marc Benioff recounts a mortifying story of how his plans to buy Twitter were crushed. The key moment was when he publicly and literally fell down on the sidewalk in front of a crowd of people. The fall taught him a valuable lesson on when to ignore the naysayers and pursue an unpopular idea and when take stock and listen to them. This article is part of Business Insider's ongoing series on Better Capitalism.
In his new book,"Trailblazer," Salesforce CEO Marc Benioff recounts a mortifying story of how his plans to buy Twitter were crushed. The key moment was when he publicly and literally fell down on the sidewalk in front of a crowd of people. The fall taught him a valuable lesson on when to ignore the naysayers and pursue an unpopular idea and when take stock and listen to them. This article is part of Business Insider's ongoing series on Better Capitalism.
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