Samuel Jordan designs and sells virtual items, like earrings and hats, on Roblox. He netted $900,000 from sales in 2021, up from $600,000 in 2020. This premium story was unlocked by Amazon.
He netted $900,000 from sales in 2021, up from $600,000 in 2020.Samuel Jordan is a wildly popular fashion designer. But you probably haven't heard of him unless you're on Roblox, the online gaming platform that hosts more than 11 million user-created games, where he goes by his Builder_Boy alias.
However, he quickly realized that what made Roblox interesting wasn't the games. Rather, it was having a space to hang out, be creative, and simulate day to day life. For the next few years, he also did commission work for other games, where he would design their levels, maps, and environments.As a rising creator, he took part in Roblox's accelerator program in 2019, which is hosted by the company at its San Mateo, CA, headquarters. For four months, the company offered access to its experts and helped him incubate game ideas.
"It's really weird to me because I view that I've been doing the same exact thing for the past few years, and only now is there this massive interest from media and brands," said Jordan.Jordan said people have various misconceptions about Roblox, one of them being that it is just a game. "I was the first creator on the platform to make earrings. People just thought, 'Roblox characters don't have ears. They wouldn't want earrings,'" he said."Well, as a player, that's something I've wanted for a while."