How Affogato Became Fashion’s Favorite Dessert

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How Affogato Became Fashion’s Favorite Dessert
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It’s a little taste of sunshine you can take with you anywhere—even as the darker days of winter roll in.

If you’re the kind of person whose social media feed is full of cakes, tarts, and pastries baked to perfection, you may have noticed a simple, two-ingredient dessert dominating this summer.

Combining two of Italy’s most iconic creations, affogato is made by drowning scoops of vanilla gelato in a shot of strong espresso, creating the perfect blend of bitter and sweet. Although its exact origins are unknown, it is believed to have gained popularity in the 1950s after the industrialization of ice cream production. Quintessentially Italian, the dessert is abundant during summer and can be found on almost any cobblestone street.

In early May, Emilio Pucci collaborated with photographer Sam Youkilis to launch an Instagram campaign celebrating the brand’s roots in Florence for their resort 2024 collection. As part of the campaign, Youkilis published several photos of iconic Florentine haunts and traditions—but oneparticularly resonated with viewers. In a close-up video, Youkilis displays an affogato from Vivoli Cafe, an artisanal ice cream parlor that has sat in the heart of Florence’s historic district since 1932.

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