The Queen of Brows looks back on 25 years of Anastasia Beverly Hills.
She’s explaining the Golden Ratio, the brow shape she developed and patented. “I want to find a way of explaining to you,” Soare tells me over Zoom as she scribbles in her notebook. She says the face is divided into several main sections—more on that later—and holds up her drawing, complete with angles, graphs, and fractions. “It took me years and years to simplify this,” she says.There aren’t many people who can claim to be synonymous with an entire body part.
“I realized that in every picture that I had from Romania, I looked very surprised, because my eyebrow was very thin and round,” Soare says. “I remember my art teacher talking about how important eyebrows are and how if we need to draw a portrait, just that change in emotion, we could just change the eyebrow shape.”
“Remember, it was the Pamela Anderson age where everybody wanted pencil-thin eyebrows,” she says. Because brow products didn’t really exist yet, Soare developed a homemade solution for clients who had over-tweezed. “I used to mix eye shadow with aloe vera and some Vaseline to create this pomade and fill in the client’s eyebrows,” she says.
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