Slime is big business. Take it from this Texas teen, who has harnessed social media to build a viral sensation before even going to college.
opened its second location in Chicago, offering an experiential space featuring slime and other types of sensory play — for an entrance fee starting at $48.
It's clear that the slime business has evolved well beyond a curiosity, and Kang's Snoopslimes exemplifies how to appeal to a younger generation of consumer. At the top of its website, a ticker counts down the seconds ahead of weekly slime drops. When the slimes drop, Kang typically sells out within 24 to 48 hours. Snoopslimes makes about 10,000 slimes per week, ranging up to about 15,000 per week during the holidays.
This year, Snoopslimes is expected to reach $11 million in revenue, Kang said, including holiday orders. She did not disclose profit margins, but said it depends on the type of slime; do-it-yourself slime is more costly. She added that margins in this business tend to be higher than most manufacturing businesses.Kang has gained celebrity within the slime community, with 4.2 million followers on TikTok and nearly 2 million on Instagram.
Kang works about 50 to 60 hours a week. A regular regimen helps keep things running smoothly: Mondays and Tuesdays are dedicated to filming product videos while the rest of the week is for creating recipes, conducting quality checks and meeting with the creative team to discuss marketing.
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