Aviator Nation stores serve as a gathering place for the local community, hosting free yoga classes and more. Founder and CEO Paige Mycoskie explains the meticulous work that goes into choosing and building out each new location as their 11th store opens on the North Shore of Oahu this week.
Today, 1970s-inspired fashion brand Aviator Nation opens its eleventh store, this one on the North Shore of Oahu, Hawaii. Founder and CEO Paige Mycoskie personally leads her all-female team in building out and hand-painting murals at all store locations to create a unique vintage atmosphere, and she herself picks out each of the 100 classic records decorating the walls.
Prior to opening a new store, Mycoskie will literally spend months studying the local community in order to design a shop that generates an emotional connection with the people who live there. She says, “I don’t think a lot of designers paint their own stores. I do this because it makes us different. I am super hands-on because I want to deliver authenticity to my consumers.
“As soon as I started sewing, I realized how much I loved it and how much fun I was having,” Mycoskie says. “I would stay up all night until the sun came up making clothes those first couple of months. It was such an odd thing to discover this passion at the age of 26! I loved hanging out with my grandma in her sewing room as a kid, but back then I didn’t realize I could make a living out of it.”
Mycoskie’s career has deep value and meaning to her. She loves the team she has built and the locations where she has opened stores. She also still enjoys designing and creating new clothes. And she values making those clothes in America. Her factory employs nearly 200 people in a 55,000-square foot facility. The workers are well-paid and have comfortable working conditions. “This is something rare to find in the garment industry,” Mycoskie says.
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