Just before the doors opened on E3 2016, years before Zelda: Tears of the Kingdom was ever dreamt up, I was sitting in …
was ever dreamt up, I was sitting in a room with a few media types. They were debating at length Nintendo's decision to show up in LA with nothing but The Legend of Zelda: Breath of the Wild.
It felt like a moment. And what followed was the resurgence of Nintendo, led by a Zelda game that would transform the series from being one of industry's most cherished, into one of its biggest. It's not unusual to see Nintendo game sales fluctuate between platforms, mainly because the consoles themselves vary wildly in popularity. In fact, although Wind Waker sold 3m fewer copies than Ocarina of Time, its sales still represented over 20 percent of the GameCube install base, whereas Ocarina of Time was only slightly better by appealing to 23 percent of the N64 audience.
It was certainly a huge launch. The game received overwhelmingly positive reviews, and the marketing campaign - including that epic E3 showing - drove a lot of interest. It was also the only launch title of note for Nintendo Switch, which attracted significantly more interest than the Wii U had. Famously, Breath of the Wild had a 100 percent attach rate with Switch, and in some markets, the Switch version had even outsold the console.
The key to that change is the game itself. Unlike previous Zelda titles, Breath of the Wild enabled players to explore and to tackle challenges however they saw fit, with an array of new gameplay mechanics. This type of emergent gameplay has led to thousands of YouTube videos, articles, streams and clips of players doing crazy things in the game. As new people have come into Nintendo Switch and started looking for a game to buy , Zelda is still a game being discussed, shared and recommended.
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