The maker of Bud Light, after coming under fire for a social-media promotion with a transgender advocate, is now being criticized internally and externally by people who say the company didn’t support its own marketing manager
when she came under attack.
the executive overseeing Bud Light marketing, Alissa Heinerscheid, as well as her boss, Daniel Blake. And it named a replacement for Ms. Heinerscheid in the Bud Light role. Sales of Bud Light have slumped in recent weeks.
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Bud Light executive takes leave after boycott calls, reports sayAlissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age.
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Bud Light executive takes leave after boycott calls, reports sayAlissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age.
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Bud Light exec takes leave after boycott calls, reports sayThe marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, …
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Bud Light exec takes leave after boycott calls, reports sayThe marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports.
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Bud Light exec takes leave after boycott calls, reports sayReports say a Bud Light marketing executive is taking a leave of absence after overseeing a partnership between the company and a transgender influencer, drawing cries for boycotts.
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Bud Light Exec Takes Leave After Boycott Calls, Reports SayReports say a Bud Light marketing executive is taking a leave of absence after the company's partnership with a transgender influencer, drawing cries for boycotts.
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