How Cyber Monday surpassed Black Friday to become the biggest shopping event of the holiday season
Cyber Monday has become the biggest single shopping day of the holiday season, outpacing Black Friday.In 2002, Hess was working at Comscore, a company that provides data to advertisers about consumers' internet habits.
As consumer behavior shifted, retail analysts like Lipsman and Hess took notice. But the shopping holiday wouldn't have been what it is today without retailers eager to make it a success. "You try shopping on a 56K dial-up connection," Hess said, referring to the home internet connection that many Americans had."Now compare that to going into work and sitting at your desk, and all of those challenges go away."— that year in the press.
on a portable DVD player and a Mega Bloks replica of the Flying Dutchman ship from the"Pirates of the Caribbean" movie series. Despite slower growth, Cyber Monday will still be the biggest shopping day this year
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