How did media attention impact minoxidil hair loss treatment prescribing patterns?

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How did media attention impact minoxidil hair loss treatment prescribing patterns?
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How did media attention impact minoxidil hair loss treatment prescribing patterns? JAMANetworkOpen harvardmed media monoxidil hairloss prescribing patterns

By Pooja Toshniwal PahariaMay 11 2023Reviewed by Lily Ramsey, LLM In a recent study published in JAMA Network Open, researchers investigated changes in oral minoxidil prescribing following an article describing the successful treatment of alopecia with oral minoxidil instead of topical minoxidil.

On 18 August 2022, The New York Times published an article outlining the beneficial treatment experiences of various dermatologists and the findings of a small-scale observational analysis of females with alopecia who received low-dose oral minoxidil instead of topical application of the drug.

Related StoriesThe first-time orally administered minoxidil prescription rate for 2.50 milligrams and 5.0 milligrams tablets per week was calculated. The team excluded minoxidil 10.0 mg tablets that are used to manage hypertension. Results Out of 6,541 individuals prescribed oral minoxidil for the first time, 41% were male; 37% were aged 45 to 64.0 years; 8.0% were Asians; 13% were Blacks; 65% were Whites; and 10% were Hispanics. Among the participants, 2,846 and 3,685 individuals were prescribed oral minoxidil before and after the article's publication, respectively.On the contrary, the percentage of participants with comorbid conditions reduced after versus before the article's publication .

Conclusions The study findings showed an immediate increase in oral minoxidil prescribing following a newspaper article reporting the oral administration of low-dosage minoxidil for alopecia treatment.

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