Drunk Elephant is one of the fastest-growing skin-care brands in Sephora's history.
In our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
With brightly colored packaging and a quirky name , the company has also found success on social media, with a highly engaged community of followers. And for Masterson, it's only the beginning. New products, global expansion and yes, perhaps an acquisition by one of those aforementioned major corporations — just not anytime too soon — are all on the horizon. Read on for the highlights from our interview.I have no background in the industry and I never envisioned myself being an entrepreneur.
I came up with these criteria: It has to be nontoxic or low-hazard and it has to be bioavailable, meaning able to get into your skin. I can't even say that I knew that term at the time, but I wanted it to be able to get into your skin. I wanted it to be non-irritating. How did you go about actually getting the products into production and perfecting the formulas to a place where they worked?
Some of the best advice I ever got was when I was talking to a distributor in my first year and he was talking about [getting Drunk Elephant products into] Barneys or Bergdorf's or Neiman's and he said, 'I could try to get you into these places, but where do you shop for your skin care?' I said, 'I shop at Sephora.' And he said, 'That's where it's going to sell.' That proved to be exactly right.
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