The Apple Vision Pro marks the biggest experiment yet in the field of “spatial computing,” which its boosters argue has the potential to be the next era of tech — a shift on par with the emergence of mobile computing.
But what are early adopter companies really doing with Apple’s new hardware, and what do they hope to get out of these investments? The piece examines efforts from Lowe’s, e.l.f. Cosmetics, Hanifa, and the PGA Tour to understand these companies’ strategies. And while there are certainly benefits to being an early adopter, there are also barriers to entry, including expertise, competition, visibility on what is now a relatively small platform, and platform lock-in..
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Mytheresa launches shopping experience for Apple Vision ProThe retailer is one of the first luxury names to push an app for the device live.
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6 reasons to buy an Apple Vision ProThere are several benefits in choosing Apple Vision Pro , especially if you're an early adopter. Here are the six reasons to buy it.
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Apple introduces Vision Pro headset with facial scan requirementApple has launched its new Vision Pro headset, which comes in different storage options and requires a facial scan for purchase. The headset is priced starting at $3,499 and offers prescription inserts for customers with vision correction needs.
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3 Ways Apple Vision Pro Will Bring the AR/VR Market Out Of Its SlumpMixed-reality headsets will push forward immersive content development and alleviate a common VR pain point.
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Even Though I’m Not Buying One, The Apple Vision Pro Blew Me AwayI tried the Apple Vision Pro and it made me a believer, but the immersion is occasionally disrupted by first-gen blues.
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The Morning After: The verdict on Apple’s Vision ProMat Smith heads up Engadget’s daily newsletter from London, UK. He has worked at Engadget for over a decade and has covered console gaming, flagship smartphones, the Apple Watch and fitness tech that promises to make him faster or stronger. He’s currently learning how to backflip.
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