The British label is growing fast thanks to its charismatic take on menswear.
“We were doing this before the pandemic, but we’re pushing this harder now, because for us the suit was always about fun and expression,” continues Sebag-Montefiore. “I think people who looked at our suits before and thought, ‘I could never wear that,’ are getting comfortable with wearing our clothes now, because they’re not in conservative office suits five days a week.”
Interpreting the brand’s heritage sympathetically while creating ready-to-wear collections that feel modern and coherent is no mean feat. Sexton himself, who turns 80 in November, still heads up the company’s bespoke cutting room. His work has varied dramatically, from minimalist suits in the ’60s to maximalist designs in the ’70s, power suits in the ’80s and modern-classic tailoring in this century.
“There’s a lot to draw on, but we have to always reflect Edward’s work,” he says. “For me, sportswear and drawstring trousers simply aren’t what we’re about. It’s about staying true to our tailoring heritage as we evolve.”The brand’s rapid growth is starting to pay dividends.
Sexton’s secret? “We’ve been decisive,” explains Sebag-Montefiore. “We decided at the start of the pandemic just to stay in our lane and make tailoring that we believe in. I thought, ‘We might not sell as many clothes as Uniqlo will, but we’re going to do what we do and there’ll be enough people who want it.’ ”Related Stories
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