The beauty industry and digital media veteran reflects on her timely career trajectory, beating media's 'click' fatigue and where things are headed in the future:
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As an editorial director, you're working on not only overseeing editorial operations, but also social strategy, events and so much more. I'd love your perspective on the evolving leadership roles in media today, especially in digital. It's a good question. I think that it's so easy to get stuck in this cycle, like you said, of chasing clicks because [that's] what's driving revenue, and that's what's spurring your company forward. But I also think sometimes, for me, it's helpful to just do a digital detox, and read, and just get away for a second. I never feel more inspired than after I read a really good story.
For Elite Daily, we launched a new series called They're Lit, which is all about featuring men and non-binary individuals and their beauty routines, knowing the Elite Daily reader is super inclusive, Gen Z and beauty for all. For Bustle, we launched a 7 Days of Skin video series, which was super fun because the Bustle reader loves a celebrity.