Here's how fashion manufacturing will change after the coronavirus:
A growing number of industry experts believe that fast, on-demand manufacturing is an important part of the next normal for fashion.
It is also more logical. Whereas traditional clothing manufacturing is done weeks or months in advance of sales — sometimes halfway around the world, without any guarantee that the product will sell at retail — on-demand is speedy and surgical: product is only made once the sale has been booked and it can ship in a matter of days. For brands, this means no costly leftover inventory to send to landfill at the end of each season – a win for the bottom line and the environment.
Pierre Mallevays, Managing Partner at Savigny Partners, a mergers and acquisitions firm focused on the luxury sector, notes that “the existing global supply chain model left many high and dry during the time of COVID due to factory closures and delays in international shipping.” Bibhu Mohapatra, a New York based fashion designer, highlights the danger of abandoning manufacturing abroad : “If we don’t think globally, certain skills and crafts are going to die, such as embroidery that comes out of India.” He also points to the human impact of a dramatic shift from global manufacturing: “I believe in supporting local businesses but we need to maintain a balance. We can’t leave people behind.
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