Here's how Figma became design’s hottest startup, valued at $10 billion Cloud100
As Google Docs did for word processing and GitHub for code, so Dylan Field’s Figma is doing for design. Employees at companies like Netflix, AirBNB, Zoom and Discord are all users.n April, Dylan Field had his craziest day since he skipped out on Brown University to try his hand at startups nearly a decade ago.
After a six-month sprint, Figma had enough input from customers such as Discord, Netflix and Stripe to launch the public beta test version of FigJam; Field pegged it at 25% complete, expecting it to evolve over time. “When you’ve done it enough, it’s almost like the market is going to extract the product out of you,” he says. Already, Figma has added audio support to chat with teammates; another frequently requested feature that moved up in priority: a timer.
As a high school student at a tech-focused magnet school in Sonoma County, California, Field built robots and websites for friends. He later wowed executives at a LinkedIn summer internship by helping devise a social-impact program. As part of Brown’s undergraduate computer science group, he met Wallace, who had impressed his own summer employer, Pixar, by devising an algorithm to render a ball bobbing in a 3-D pool.
When it came to charging for Figma, Field’s intuition told him to hold off and keep tinkering with the product. But when a user at Microsoft warned that Figma’s adoption was slowing at the tech giant because of doubts that a free startup tool could be trusted, Field acted faster. Going back into research mode, he opted for a model, inspired by Australian software outfit Atlassian, of simple tiered pricing of $12 or $45 per editor .
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