With some states beginning to reopen for beauty services, professionals are developing new systems to stay safe amid the COVID-19 outbreak.
use videochat to walk their clients through product choice and step-by-step makeup application to prepare for at-home interviews or photoshoots.
Makeup artists who haven't yet been back to work have used the time at home to revamp their kits. Makeup artist andfounder Danessa Myricks plans to only use multi-purpose products that minimize the amount of products during a session. "As artists, we use our tools a lot differently than the average consumer. It's really just about texture and color," Myricks says. "Instead of bringing 20 foundations, or bringing in tons of shadow palettes, it's really about just narrowing things down with the essentials."Makeup artists are opting to use products that squeeze out of tubes or can be scraped onto a sanitized flat palette, in lieu of non-transportable items like powder.
Finally, makeup artists, like the rest of us, will have to rewire their behaviors. "I've always been on top of [sanitizing] when it comes to makeup [artistry], but I'm a hugger and I kiss on the cheek and I have to get used to that changing," says Gonzalez.like temperature checks and mandatory mask-wearing and some have also done away with others, like shampoos and blowouts.
The beauty industry, like so many others, will have to rise to the challenge. But at least one makeup artist was able to find the silver lining in all this chaos. "This time is going to elevate artistry as a whole," says Myricks. "You can't get away with shortcuts right now, and the cream of artists will rise to the top."
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