Hulu's engagement is up 40% year-over-year with people watching nine shows a week on average. Here's how it plans to capitalize on the momentum, according to its marketing head.
, its streaming services like Disney+, ESPN+, and Hulu have been a bright spot.
But with a growing number of competitors fighting for viewers, Hulu is using ad campaigns and user tweaks to make sure it stays top of mind with users. Beyond advertising, Hulu is also trying to improve the user experience, recently redesigning its interface. With small businesses bearing the brunt of the pandemic, Hulu is also trying to make it easier for them to advertise,to provide early access to its self-service solution so they can reach their customers.
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