“I do make a lot of time to date, but it’s changed. Before The Shade Room, the guys that I would meet would never want to talk about marriage. After The Shade Room, the issue that I’m running into is I meet a lot of guys who want to get married fast”
Angelica Nwandu. Illustration: Lauren Tamaki Doing the Most is a special series about ambition — how we define it, harness it, and conquer it.
Angelica Nwandu is the CEO and founder of The Shade Room, an Instagram-based media company that reports on celebrity news, gossip, and black culture. She started the company in 2014; two years later, thanks to a mix of irreverent entertainment coverage and a few plum breaking-news moments, TSR was hailed as the TMZ of Instagram, and Nwandu, the “Oprah of our Generation.” Currently, The Shade Room has more than 16 million followers on Instagram alone.
Last Thanksgiving, my aunt said a prayer. She said, “God, please send Angelica her husband.” Everywhere I go, people are like, “When are you going to get married?” We don’t have patience. I have this fear that I need to be married before 30. You don’t have any control over when you fall in love. You have to let things happen and just be patient and understand that everybody’s timeline is different.The most challenging part about my job is being a black female CEO.
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