For the past few weeks, Kevin Hart's likeness has been inescapable on Twitter — and even he doesn't understand what's going on
. “A comedian will use melodramatic/hyperbolic body language as a way to prime their fans’ tendency to default into laughter,” he tells. This can heighten “our tendency to feel what they feel,” which in turn makes us feel that what they’re doing and saying is funnier.
“This has the additional effect of being self-deprecating , rapport-building, and empathy-generating,” Brown says, “which will make us feel as if we know Hart personally — when really we don’t.” Such false intimacy is key to his success on stage, and it seems, moreover, to characterize our response to these photos.
Once the hands-up posture grew familiar , a curiosity as to other permutations of Hart was awakened. If adaptability is crucial to the life of a meme, then equally important is relatability: we want it to capture a feeling, a mood, that is unmistakable and possibly universal. And since, as Brown points out, comedy functions when the audience’s attitude mirrors the performer’s, we are already disposed to view Hart’s stance as a reflection of ours.
Plus, all the hard work Hart put in over the past couple decades landed him in countless photoshoots, each calling for slightly different styles, poses and expressions. Whatever he needed to promote at a given moment, he was really selling himself: high-end clothes and accessories, penetrating gazes and gestures that make him appear deep in thought.
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