The Washington Post analyzed Lego’s palette to explore what the color system says about the evolution of the company.
commissioned by Lego and conducted by the Geena Davis Institute, researchers found that in an implicit bias assessment, 76 percent of parents said they’d recommend Lego for their sons compared to 24 percent who said the same of daughters.— including about color — to help make Lego products more gender-neutral.
Star Wars minifigures for human characters — like Luke Skywalker, for example — had been yellow up to that point. The decision to make Lando Calrissian’s skin brown was controversial among fans, according to Hinton, because the introduction of a Black minifigure in a world of yellow minifigures suggested that all yellow minifigures actually represented White skin tones.Lando Calrissan was not the only minifigure released in 2003 with natural skin tones.
“Even though we have grown and the color palette has grown with us, we still know where we are coming from and what we’re going to stick with to keep the success going as well,” said Weise.All of the data used for this story comes from Rebrickable. Modulex colors are not included in the analysis. To calculate the median number of colors used in a given time frame, all Lego pieces were included. Data pulled on Sept. 13.
Kati Perry’s favorite toys growing up were Lego bricks. She was particularly fond of the Harry Potter theme, and now has multiple sets in her home, including two from the Botanical Collection.
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