How Mirror Palais Became Hailey, Bella And Kylie’s Favourite Cult Brand

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How Mirror Palais Became Hailey, Bella And Kylie’s Favourite Cult Brand
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The New York-based label has established itself as the go-to party dress supplier to the international style set.

Mirror Palais Collection IV.“I had another brand with a partner called Rosemilk, which was a huge success, so when we closed it, I already knew I wanted to start something of my own,” explains the designer. “I didn’t have a choice, either. After 10 years as a styling assistant, making very little money, I needed the brand to be a success, or I wouldn’t have enough money to survive.”

So how does he describe his signature aesthetic? “Mirror Palais is a mix of Edwardian and Victorian fashion, but also the minimalism and clean lines of the ’90s,” says Gaia. “We put a lot of heart into what we do – love is a big part of the brand ethos.

Collection IV, its most recent release, incorporates baroque details. Silk, chiffon, charmeuse and lace, among other fabrics, have been used to construct the garments, while deep neutral tones with a dash of bordeaux comprise the colour palette. “The inspiration is within the name of the collection – The Princess, The Siren and The Virgin – as all three are figures present in history and fairy tales that have inspired me,” says Gaia.

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