YouTube's Partner Program allows influencers to earn money off their channels by placing ads within videos.
These creators all said that enabling every ad option, which includes banner, preroll, and midroll ads, had helped with their earnings. Paul Kousky films videos about Nerf guns for YouTube and has 14 million subscribers.
He told Business Insider that he earns a majority of his revenue through ads on his YouTube channel, PDK Films.," which went viral worldwide six months later, he said. By the time the video had hit 150 million views , he earned $97,000 in AdSense revenue, according to screenshots of his creator dashboard viewed by Business Insider in December.
When Kousky first uploaded the video, he said it had about 50% US viewers, which is his target demographic. After it went viral, the US audience dropped and was about 5% as of December. On average, the view duration for this video was around four to five minutes. That put the video at about a 45% average watch time, which is considered high for YouTube. This is an important metric because a high view duration lets YouTube's automated algorithm know that a video is performing well, and that can help a video get picked up and recommended to viewers.
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