'A healthy dose of skepticism and vigilance is needed ... But the promise of more personalized, patient-centered and outcomes-based healthcare is real, worthy, and within reach.' healthdata patientcenteredcare
As care becomes more centered on the patient and the number of touchpoints and data inputs increases, care teams need a “single pane” view of the entire patient journey. In response, many health systems have begun to partner with a variety of CRM platforms such as Salesforce that have developed workflows and capabilities to meet the unique challenges of patient engagement and enable system-wide “care traffic control.
What these trends point to is a dramatic expansion over the coming years of healthcare’s “front door” as the locus of care shifts from the hospital or clinic to patients themselves — at work, home, or wherever their smartphones take them. Paired with a shift to value-based care and alignment of incentives to outcomes, this burst of innovation offers the promise of a more personalized approach to medicine focused on keeping patients well and out of the hospital, reducing overall cost of care.
Piedmont care teams can get a more complete view of the patient by seeing medical history alongside information on employment, socioeconomic status, and other social determinants of health. In-home providers can access the same patient profiles to flag gaps around things like healthy food access or transportation that could land patients with chronic conditions back in the hospital.
Achieving the goal of truly personalized, patient-centered care still runs up against chronic and systemic interoperability challenges. But the expansion of digital health and thesuch as Apple, Amazon and others have gradually shifted the calculus and created incentives for legacy EHR vendors and health systems to embrace a more open exchange of data.
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