Imane Anys, better known by the moniker Pokimane, has eight million followers on Twitch and frequently streams for hours on end. In other words, she’s been mastering waist-up dressing for years.
The sheer number of channels, and the amount of people tuning in to watch her, is daunting when you consider Twitch, both YouTubes, and her Instagram. “I think there is a bit of a pressure to look presentable when it’s time to create content, especially because it will be seen by so many people,” she says. Her outfits, while not the focal point of her stream, often create conversations among her fans.
When it’s time for “lights, camera, action!” Anys finishes her makeup in front of her computer lights, a tip she recommends for anyone. “Do your makeup in whatever setting you’ll be seen so you can actively, in real time, see what it’ll look like.” On her desk, in addition to her water bottle, keyboard, and mouse, she keeps Fenty blotting papers and KVD Beauty powder. “When you are in front of a webcam for hours and hours and hours, over time, you’re going to get a little oily,” she says.
On her days off, she gets to wear things that she wouldn’t on a stream—namely, earrings, which would make wearing her headset impossible. “But I also really try my hardest to give myself days [without getting dressed up] so that I don’t always feel that pressure. I find that makes the days when I get really dressed up and made up even that much more enjoyable.” And recently she got to dip her toe into high fashion in her friend and mega-TikToker Bella Poarch’s music video for “Inferno.
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