The celebrated nose is creating a new fragrance legacy with the launch of Dior’s L’Or de J’adore
“I always start with the story,” Kurkdjian says of his creation process. “When I was shown the timeline for future projects, we discussed how comfortable I was with the options I was given, and we made some minor yet meaningful changes. Ultimately, we had the idea to reshape the previous 1999 version, which was Eau de Parfum.
“I started almost as soon as I joined the company at the end of 2021,” he says. “We’re launching the perfume about a year and a half, almost two years after, because it really takes time to create, to craft, for sourcing, producing, manufacturing. It’s like in fashion when designers create 100 silhouettes, and then they go to production. So, I think starting with J’adore was a good appetizer.
As for L’Or de J’adore’s potential to achieve the same viral reach of some of his previous creations, Kurkdjian says: “It’s a mystery of why one takes off as a success and why another does not. When you create something, you think you did everything well, and then there is the answer from the people, from the market, in a way. I would say so far, so good with this first one—it seems to be on track to be a good success.
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