“The goal is to always continue expanding and make sure that we’re reaching more people each time than we have in the past,” says UTA partner Cheryl Paglierani.
. Each tour starts with mapping out the markets we want to play and then building out a strategy that allows us to hit all the major cities while also making sure we’re able to weave in smaller markets we may not play as often. Post already has such a massive fanbase, but the goal is to always continue expanding and make sure that we’re reaching more people each time than we have in the past. On the last tour, we did two nights in L.A. and New York and now we are doing four.
Post is an artist who needs no introduction. This tour was more about a re-connection with the fans after three years of being out of the spotlight. He really stepped up the production and put his all into creating not just an incredible show visually, but an experience that fans will remember forever. The stage is set up with two GA pits that allow fans to get right up against the stage.
The biggest challenge has been avails and oversaturated markets. With so many artists looking to get back out on the road we saw so many tours going out during the same time periods. You always want to make sure your clients are playing the right venue and we would often encounter venues that had no avails for weeks, so routing became a lot more challenging. We are starting to see things level out a bit but I think it will take another 12 to 24 months to truly go back to normal.
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