Executives discuss how artists, including BadBunny, have led Puerto Rico to hold such a big influence in the industry. 🇵🇷
chart in November. Duars adds, “We have a range of behind-the-scenes talents that have been just as relevant when it comes to developing new artists and launching them worldwide.”The fact that Puerto Rico is a U.S. territory means it’s a “friendly” destination that shares the same currency and passport requirements as the 50 states, says José “Pepe” Dueño, president of concert promoter José Dueño Entertainment Group.
Daddy Yankee performs during his La Ultima Vuelta LEGENDADDY Farewell Tour at FTX Arena on December 22, 2022 in Miami, Florida.“We have demonstrated [the] fact that we are a very important place to develop talent,” says Andres Martinez, who manages Yandel and co-founded Jak Entertainment, of his native Puerto Rico. He praises the region’s Act 20 Decree of 2012 as a factor for helping boost the industry as a whole.
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