‘The reputation economy is making us a little more careful in everything we say, how we say it, and what we do.’
During a recent stay at an Airbnb in Brazil, my host invited me to eat a traditional local snack of pão de queijo and have tea. It was a lovely gesture, but it was 10 p.m. and I had arrived from an 18-hour bus ride through the countryside earlier that day.But when gauging whether to go to bed or be friendly, I had to consider another factor: My Airbnb rating. The app lets hosts and guests rate each other on cleanliness, friendliness and “overall experience.
‘People are playing a game and pretending it’s a lovely social exchange when it is, in fact, a business exchange.’ —Russell W. Belk, a professor of marketing at York University “People are playing a game and pretending it’s a lovely social exchange — hosts sharing local tips with guests and guests sharing knowledge and skills from their native land — when it is, in fact, a business exchange,” he said.
Elliott himself quit Airbnb more than a year ago after a host decimated his average rating, giving him a 1 out of 5 star rating for forgetting to return the keys. He said it was an honest mistake and overnight mailed them back the next day, but Airbnb threatened to kick him off the app after he got the negative feedback.
“Even if they are awful, rude, bad at driving, et cetera, it makes me anxious that a bad rating may cost them their job,” she said. “It feels weird that people in the service industry aren’t allowed to have an ‘off’ day now.” Hosts and guests hope to earn positive accolades in the form of smiles, five-star reviews and fictive relationships. Marian Makkar, an assistant professor at Auckland University of Technology in New Zealand, has studied this phenomenon. A dual-review system is “unlike anything consumers have experienced before,” she said, and that the intimacy may prevent consumers from being honest in their reviews in a way that traditional models never did.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Uber buys rival Careem in $3.1 billion deal to dominate ride-hailing in Middle EastGlobal ride-hailing firm Uber Technologies Inc will spend $3.1 billion to acquir...
Weiterlesen »
Uber is buying its Middle East rival Careem for $3.1 billionUber is buying Careem, the biggest ride-hailing app in the Middle East.
Weiterlesen »
Breakingviews - Uber gets an IPO boost from Middle East dealFrom KarenKKwok and Ginachon via Breakingviews: Uber will pay $3 billion to acquire Middle East rival Careem. It shows the group, which is burning through $1 billion a year, can still spend to grow as it prepares to IPO:
Weiterlesen »
Lyft sinks 12%, falls below IPO priceLyft's market debut offers something of a gut check for Uber, Slack and Pinterest.
Weiterlesen »
Uber's Kalanick, directors win dismissal of investor lawsuitTravis Kalanick, the co-founder of ride-hailing company Uber, and the company&0...
Weiterlesen »
Lyft falls below IPO price on its second day of tradingShares of Lyft traded as low as $69.12 a share on Monday, its second day of trading. That's more than 20 percent below its Friday intraday high of $88.60.
Weiterlesen »
Lyft stock is tumbling after a lukewarm market debut last weekLyft's market debut offers something of a gut check for Uber, Slack and Pinterest.
Weiterlesen »
In market debut, Lyft counters Uber with 'nice guy' imageLyft Inc has been challenging larger ride-hailing rival Uber Technologies Inc fo...
Weiterlesen »