'I don't understand why more brands don't have podcasts — it is a tool that gets you in front of people in a way that you never would have believed,' Dreizen Howell, of Fresh Starts Registry, told Insider. Presented by Mailchimp.
can help turn them into paying customers. She emails prospective clients some of the company's top episodes and then follows up about new episodes weekly."It's probably not something that people would list as how they found us, but it's a big part of how they actually trust and want to work with us," she told Insider.Bhattacharyya added that she uses her podcast episodes to help guide prospective customers through the sales process.
"I finally realized that the easy way to create content for me is to have conversations," Schanda King said."Now the podcast becomes our big long-form piece of content and gets chunked out into smaller pieces of content, like our newsletter and social media posts."While Schanda King started her podcast as an interview-only format, she's been adding 10- to 20-minute solo episodes where she talks about topics related to her work that she feels energized by.
Bhattacharyya said her podcast has become the first step in her content-planning process, and she encouraged other founders to repurpose a podcast in as many ways as possible. "I could take each episode, transcribe it, and turn it into a 2,000-word blog post that's valuable for SEO. I can take each episode and repurpose it into multiple pieces of LinkedIn content. I can email it to my list. I can stick up the audio on YouTube," she said."It's one of the most powerful tools that I have in my marketing arsenal to provide value on a really deep scale.
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