How social media has fueled the 'Clean Eating' movement

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How social media has fueled the 'Clean Eating' movement
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Clean eating can mean different things for different people, but the influence of social media on diet trends is ever-changing, from gluten to dairy.

A study funded by the U.S. Department of Agriculture found that social media actually helps young adults choose healthier foods. One survey of over 1,200 young people ages 14 to 24 found that more than half were familiar with the term “clean eating” from social media, other online sources or their peers.

Our modern idea of clean eating can be traced back to popular books like “The Eat-Clean Diet” in 2007 and “Clean," which came out in 2009. These books promoted more than a diet but a lifestyle — the idea that eating these foods was a more holistic way of living. Over the last decade, more people started cutting a lot of things out of their diets.

During the pandemic, there was a surge in plant-based diets. In 2021, the plant-based food market value rose to an all-time high of more than $7 billion, growing by more than 50% in three years. In the past several years, natural and organic foods have made the jump from special health food stores to more traditional grocery stores, but that only does so much for “food deserts” — neighborhoods that lack access to grocery stores to begin with.

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