The secret to hiring and managing top talent, according to the CEO of a virtual assistant company who grew her business to over 80 assistants and 100 clients in just 2 years (by adriangranzella)
) to help with everything from scheduling to bookkeeping to crafting social media posts. Since the company was founded, she's brought on more than 100 clients, built a team of over 80 assistants, and doubled revenue year over year — all without a dime of outside funding.But before she founded Squared Away, she never envisioned herself running a company. "I always wanted to be doing something I loved, but I never saw myself as a CEO or entrepreneur," Penczak told Business Insider.
But it wasn't until a few months later that she saw just how big of an impact running a company could have. "[Opel] called me and said, 'I just want to tell you how grateful I am for you and for everything that you're doing for me and for our family.' She was three months postpartum, had been in the ICU with her little girl, and had interviewed at 25 different places and nobody wanted to hire her because she's a military spouse," Penczak recalled. is why.
It's a process that has been honed and refined over time. "It's based on the best assistants we've seen succeed," noted Penzcak. "We started out very basic with our requirements and tightened them up as we've grown to allow for a better client match." Penczak added that this personal connection isn't just a nice to have, it's a business imperative that breeds employee loyalty. "This [military] lifestyle pulls us away from our relatives, and we still need that loving and supportive environment from people who have our back," she said. "Some don't have that community in their physical location, but via Squared Away they do … it's the core of who we are as a company.
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