How Monday Swimwear's cofounders turned a $30,000 loan into a multimillion-dollar brand in less than a decade
" blog in 2012 — a passion project for the pair prior to their swimwear brand — Oakley and Brugman realized that the thousands of bikinis they tested, often in partnership with advertisers, were never quite up to par.
Starting out with a $30,000 loan, Oakley and Brugman produced the first Monday Swimwear collection and fulfilled orders out of their shared two-bedroom apartment in Los Angeles. With the exact market exposure they'd need given their extensive swimwear-loving, largely female social media following — which now tops four million — sales took off right away. "Our first collection sold out within two weeks of launch," Oakley said.
Now ranking as one of the largest swimwear brands in the industry, Monday frequently appears on celebrities like Kendall Jenner, Bella Hadid, Khloe Kardashian, and Jennifer Lopez, and the cofounders said it's on track to do $20 million in annual revenue before 2022.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Inside Citadel's big 2020: Strong performance across 5 strategies - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »
How to build a startup, from the founders of Monday Swimwear - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »
Upstart personal loan review: Loans for limited credit or low scores - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »
One Miami developer turned residential space into private offices - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »
Retailers like Macy's and Adidas are turning to virtual fitting rooms - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »
Rippling CEO on raising $143 million, taking on Zenefits - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »