How tech could make you feel good about what you wear

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How tech could make you feel good about what you wear
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The fashion industry contributes more to climate change than all international flights and maritime shipping combined. It generates 20% of wastewater and 10% of carbon emissions globally, according to the UN.

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Also, each year, the industry is responsible for releasing half a million tons of synthetic microfibers into the ocean. Consumers are becoming more aware of the environmental cost of producing huge amounts of cheap clothes, and some are forming more sustainable habits including buying used clothing. Fashion giants are responding, too. By 2025, Zara pledges to only use organic, sustainable or recycled cotton, linen and polyester to make its clothing. H&M promises to do similar by 2030.

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