Texas Roadhouse is already America's largest steakhouse chain, but it has grand plans for expansion.
that its restaurants had averaged more guests in the previous seven weeks than in any other period in its history. Same-store sales were also up 15.8% in that same time period, the company said.
While Texas Roadhouse executives couldn't say for certain what led to this record traffic, they did mention factors like higher staffing levels, the rollout of a service that allows guests to pay at their table with a tablet, and the addition of kitchen display systems at certain locations that help restaurants manage customer orders.
Though Texas Roadhouse was crowned the fastest-growing brand in 2023, it was not the most valuable brand overall in the Brand Finance report. That title went to Starbucks, whose brand value increased 17% to an estimated $53.4 billion, while fast food giant McDonald's came in second with an estimated value of $36.9 billion.
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