CEOs of the 6 biggest advertising holding companies outline how they're planning to return to business post-pandemic
Now, the holding companies are preparing for reopening their offices. The process will be slow — and there's no end date in sight.Some of the CEOs have been more visible during the crisis, sending all-staff memos every week."Marketers are prepared to deliver one of the most sophisticated turnaround efforts we've ever seen," MDC Partners CEO Mark Penn wrote this week.
Dentsu Aegis Network Americas CEO Jacki Kelley said Dentsu's reopening could begin on June 13, when New York State's extended "pause" order ends — but that she does not expect many employees to return by that date. She outlined a three-step approach for reopening: Seven days after the first phase begins, Dentsu will increase occupancy rates to 50% either by determining those who would most benefit from being in the office or introducing A/B teams to minimize occupancy.
Three MDC Partners employees, all of whom are known to Business Insider but requested anonymity because they aren't authorized to discuss the matter, said Penn is letting his agency leaders oversee the process.
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