There is no CGI in Barbie Land, which was built in and shot at Warner Bros Studios in Hertfordshire, outside London.
“To my mind, we were creating a toy,” said Spencer. “A toy is tactile, A toy is real. Everybody knows what’s CGI. Your sixth sense will tell you – even children will know. So with the painted backdrops, it just gave everybody the belief that you are in the toy box, you are in there, you are a toy.”
While working with Gerwig, Greenwood and Spencer established several rules for Barbie Land, where the Barbies live in their Dreamhouses . There was no black, white, or chrome allowed. There is no fire or water in Barbie Land – Barbie showers under a faucet with nothing coming out of it and goes to a beach where solid waves crash onto blush-coloured sand. Her wardrobe has plastic wrap over it, just like a toy box. Children touch toys, and thus, everything should look tactile.
Aesthetically, Barbie Land is a take on midcentury California design, like all those sharp desert houses dipped in Manic Panic. The Dreamhouse itself is a reinterpretation of Richard Neutra’s 1946 Kaufmann House, the property that defined Palm Springs modernist design, but with a crucial difference: the Dreamhouse has no walls or doors. Gerwig has been quoted explaining that children don’t walk their dolls down the stairs – they pick them up and move them, hence no doors.
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