How the founders of a Bronx food market are engaging 24,000 followers on Instagram and email while making a detailed plan to reopen the weekend everyone is able to socialize again
The Bronx Night Market brings local restaurants and vendors to Fordham Plaza for a monthly foodie event.Join BI PrimeThe founders of The Bronx Night Market weren't able to open their monthly food festival this spring, but they continue to engage their followers on social media.
Amanda Celestino and Marco Shalma explained their marketing strategy and plans to reopen the weekend large public gatherings are allowed. It's the time of year when weekends begin to fill up with summer festivals, concerts, barbeques, and fairs. But with just a few states in the beginning phases of reopening, most Americans will have to wait for bass-booming and funnel cakes to return to their neighborhoods.
Celestino and Shalma remain optimistic, so they've been preparing for the weekend when New Yorkers can finally get back out to socialize — though at that time, attendees may be fewer and farther apart. At a time when The Bronx Night Market can't connect with its audience through in-person events, this consistent digital commuicatio is key. A daily email newsletter with 25,000 subscribers spotlights a local restaurant or vendor, gives recipes to make at home, and links directly to merch like tees and hats. It also provides updates on how The Bronx Night Market is helping other businesses during COVID-19.
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