People started referring to Las Vegas as Hawaii’s “ninth island” — not simply because it was a desirable vacation spot, but because of something the Cal provided: a space to see family and old friends.
Samuel "Sam" Boyd outside of the California Hotel and Casino in Las Vegas. Boyd opened the hotel in 1975.Samuel “Sam” Boyd, a casino developer and manager, opened the California Hotel and Casino in 1975 with the intention of attracting Southern California visitors. But after a rough first year that saw little business, Boyd turned his attention to a different audience — one from whom he first learned about gambling as a business: the people of Hawaii.
“They weren’t gambling away their houses or family inheritance,” said Dr. Dennis Ogawa, co-author of “California Hotel and Casino: Hawai’i's Home Away From Home” and a professor in the Department of American Studies at the University of Hawaii. “The Hawaii gambler is all about fun, and they know when to walk. You’re going to have better memories of a place where you just had fun than if you’d lost everything, and the Cal recognized that in the Hawaii gambler.
“Everyone at the California Hotel honored its Hawaii guests; they didn’t treat them like country hicks in slippers,” Ogawa said. “Sam Boyd understood that in order to generate good business for their hotel, they didn’t need high roller customers — they just needed loyal customers. And he knew the Hawaii customers were all about loyalty.”
“The California was never really built for cabaret entertainment,” John Blink wrote in “California Hotel and Casino.” “With the convention space, we started hosting big parties. We would do the high school reunions from Hawaii. We felt like that was in our best long-term interests.”
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