Why people seem to be more motivated to work harder for a goal when it's thought to be more achievable, writes abmarkman
Prospective Outcome Bias is the bias to focus effort on outcomes that will lead to positive feelings.The most attractive likely outcomes are also those that have larger rewards.Source: iStock image licensed to Art Markman
by Joshua Lewis and Joseph Simmons suggests that you are more likely to put in additional effort or to spend more resources when you are likely to feel good about a decision. They call this ideaOne prediction of prospective outcome bias is that people should be more likely to work to improve the chances of success when the chances of succeeding are already high rather than when the chances are low.
Another study in this series looked systematically at the probabilities of success and found that as the chance of success went up, the additional effort people were likely to put in also went up. A third study looked at judgments about what people would do in complex situations, like business scenarios, and obtained a similar result that people were likely to invest more resources to increase the chances of a likely outcome than to increase the chances of an unlikely outcome.
In this study, participants were still willing to put in more effort to increase the chance of winning when the overall probability of winning was high than when it was low. In addition, they put in more effort overall to win larger prizes rather than smaller ones. This combination of results reflects that people will feel better if they win than if they don’t and they will feel better winning a large prize than a small prize .
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