'Everyone still wants to be like Mike—or at least walk in his shoes,' writes Emil Wilbekin
in 2018. “She gave me the wings, and I sat down and started drawing the wings. I put a basketball in the middle of them.”—the fixed straps to the forefoot and ankle for more stability, a heel cup for extra support, padded ankle collars for a more comfortable fit, air cushions, and the winged logo on the upper part of the high tops—the most notable innovation of the Jordan 1 design was the color. In 1984, most NBAwere simply all black or all white.
Nike, a relative newcomer to the world of athletic shoes with cutting edge technology and out-of-the box marketing strategies, turned the $5,000 fines into an opportunity to community-build an even larger fan base around the latest NBA star and ignite the idea of revolution in young people in the U.S. Afeaturing a young Jordan bouncing a basketball with censor bars over his sneakers. The voice over says: “On Sept. 15, Nike created a revolutionary new basketball shoe. On Oct.
The infamy and the instant cool-factor of the Jordan 1, and later Air Jordan, was a fashion and marketing alley-oop—the pinnacle for an athlete branded product and a feat that wasn’t surpassed by anyone else. The result is that the Jordan 1s are some of the most coveted shoes today. In 2020, Sotheby’s auction house sold a pair of Jordan 1s for
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