Twenty years ago, Fox's teen drama, The O.C., premiered and became a complete phenomenon. The cast became stars, and the personal style of their characters had a massive impact on fashion at the time. Here's how three costume designers remember the show:
premiered. Feel old yet? The premise now feels familiar: A down-on-his-luck teenager, Ryan Atwood , attempts to assimilate into the rich Orange County, California lifestyle after he is taken in by the wealthy Cohen family. In 2003,was a complete phenomenon—the cast became stars, California culture became cool, and Death Cab for Cutie became a fixture on emo playlists.
It also had a huge impact on fashion at the time. Watching it as a teenager, I desperately wanted Marissa Cooper’s low-slung Marc Jacobs skirts and to have a Seth Cohen–esque boyfriend who wore Paul Frank tees. It impacted my personal style so greatly at the time, I tested out velvet blazers, skinny scarves, and even a truly dreadful newsboy cap.
Through Marissa’s effortless cool-girl style, Summer Roberts’s California boho chic, Ryan’s utilitarian uniform, and Seth’s indie dream-boy quirkiness,helped make high/low outfits, the aforementioned flats, and Marc Jacobs trendy. Now, with early aughts fashion coming back in fashion, Gen Z and TikTok creators are discovering the aesthetic anew. Below, the three women behind the costumes ofdiscuss its impact on fashion, their experiences on the show, and what trends should stay in 2003.
When beginning to think about what Ryan and Seth would wear, Welker was inspired by skate and surf culture. She was not interested in having them wear the baggy styles of the time, so she tailored all their clothes for a slimmer silhouette and bought quite a bit of vintage. She saw Ryan’s now-infamous white tank top and leather jacket combo as his “armor”—something that would give him the illusion of a cool bad boy and show that he is not to be messed with.As for his choker, that was all Welker.
Seth was a bit of “an old Jewish man” on the inside, according to Welker. She bought a lot of vintage for his slimmer fit and put him in brighter colors to counter Ryan’s neutrals. Seth’s Chrismukkah sweaters were also vintage, and inspired by Welker’s own love of ugly Christmas sweaters. “That sweater was great because it was weird enough, but it wasn’t horribly ugly, and it wasn’t like a kitten with jingle bells attached to it. It had some dignity.
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