The pandemic reshaped Americans' daily Starbucks routine, leading to menu tweaks and a new time for the morning coffee run
Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Starbucks CEO Kevin Johnson blamed "disruption to the weekday morning routines" for the chain's financial struggles in the most recent quarter, with American same-store sales falling by 41%.
Americans' new coffee routines are forcing Starbucks to adjust what stores look like and what they serve, with executives teasing more plant-based snacks for afternoon customers. Starbucks CEO Kevin Johnson said on a call with investors on Tuesday that "disruption to the weekday morning routines, notably, commuting to work and school" hurt the coffee giant's sales in the most recent quarter. Starbucks American same-store sales fell by 41%, with comparable transactions down 53%.
Roz Brewer, Starbucks' chief operating officer, said on Tuesday's call that the chain has seen a shift in how customers "view their morning." Instead of picking up their coffee before work, more people are now going to Starbucks around 9:30 a.m. In the afternoon, there is another peak in customer visits around 2 p.m.
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