The ring light is all over Instagram, TikTok, Twitch and Twitter. As people stay home and record content and join calls, it has helped people look good.
Dentists didn't have a good way to shoot light into the mouths of their patients. A dentist facing this problem visited a camera facility and discussed it with a worker there named Lester Dine, who in 1952 invented a product called a ring flash. It lights up at the end of a camera lens when the photographer hits the shutter. Dine's grandson Matt Glassgold is co-owner and president of Lester Dine Inc., which still sells these products for dental use.
"Not only did it eliminate shadows inside the mouth. It also eliminated shadowing on the face, so it made the face prettier," said Glassgold, who runs the company in Palm Beach Gardens, Florida. "You don't see the lines, the blemishes and the true reality of the face. I assume that's among the reason why it's become a favorite for videos, webcams and now for for conference work.
As the quarantine began, clients called him and asked for recommendations on equipment to film themselves at home. He did research online and called photographer friends. It didn't take long before he started suggesting ring lights.Unlike a ring flash that comes on for just a moment, a ring light stays on for a prolonged period to accommodate a continued video recording. The ring light emerged as digital single-lens reflex cameras became capable of shooting videos, Azran said.
Unlike the camera industry, the ring light market is not ruled by any single company; there are little-known brands like Aixpi, Aptoyu, Crenova, Neewer, UBeesize and Viewow. Azran's clients are very happy with their ring lights, Azran said. He bought a ring light to remotely lectures at schools he would otherwise be visiting, and his 17-year-old son Liam in Israel has one at his desk for online classes.Glassgold said his grandfather, who died in 1999, is not the one who came up with the ring light technology. But he understands the draw.
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